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Juul Labs UK is committed to preventing underage access to our products. One effective way to restrict underage access in retail stores is to operate a Challenge 25 Policy.
To be an authorised retailer of Juul Labs UK, one must operate Challenge 25 by asking anyone who appears under the age of 25 to present a valid ID proving that they are at least the legal age of 18.
Challenge 25 is a program that is designed to help protect retailers from illegally selling to those underage. It is a best practice for retailer compliance when selling any age-gated categories.
Juul Labs UK regularly monitors retailer compliance through a mystery shopper auditing programme to ensure adherence to age-verification. Retailers that fail to comply may risk penalties, up to and including being suspended as an authorized retailer of JUUL products.
There are a number of different types of PASS cards, it is therefore important to familiarise your staff with the PASS hologram to ensure they only accept verified cards.
Military ID cards may be used as proof of age. Military ID cards are held by all serving personnel, including 16 and 17 years old, so you must check the details on the card, including date of birth and expiry date.
Remember no ID, no Sale
You must refuse if the person cannot prove they are 18 or over
There are times it may be uncomfortable for retail staff to ask customers to prove their age; however, it is important that staff feel confident when asking for identification. Please keep in mind:
The following video link will provide more detailed education and training on Challenge 25.